What Makes Us Different – an Inclusive, Creative Vision Powered by Kindness. No Matter Where You Are in The World, We Want to Embolden Our Customers to Be True to Themselves and Confident, the London Way.This Is Who We Are, What We Stand for And the Things that Unite Us. We Harbour a Passion for Purpose. We Look Beyond Fashion and Continuously Seek out New Ways to Make a Kind Impression on Our World. Our Mission Is to Inspire and Unite and To Look Towards a World that Celebrates Kindness, Inclusivity and Freedom.